Fractional Buying Director
Senior buying and merchandising support without the full-time hire. Commercial direction, supplier relationships, trading decisions and team mentoring, shaped around your business.
Commercial buying & merchandising
Your business.
With experience
on your side.
Practical buying and retail consultancy for independent retailers, growing brands and ecommerce businesses.
Start a conversation ↗The Buy Plan / A clearer way forwardA little clarity.
A lot of experience.Clarity → Confidence → Action
A lot of experience.Clarity → Confidence → Action
Independent retailersGrowing product brandsEcommerce businesses
What we cover
Senior expertise.
Support that fits.
Retail Consultancy & Health Checks
An independent review of your range, pricing, stock and customer journey. Understand what is working, what needs attention and where to focus next.
Strategy Days & Project Support
Time to tackle a specific challenge: your next seasonal buy, a new category, pricing, supplier strategy or a clearer commercial plan.
Buying & range planning · Stock & sales forecasting · Pricing & margin · Supplier sourcing & negotiation · Seasonal trading & markdowns · Ecommerce assortment · Team mentoring
Flexible support for retail and product businesses at every stage, from your first range to your next phase of growth. Scope and pricing agreed around your needs.
The person behind the plan
am.
Amanda Morton / FounderMeet Amanda
Your ambition.
My retail experience.
I’m Amanda Morton, founder of The Buy Plan. With 20+ years in retail buying, merchandising and commercial leadership, I help small businesses make clearer decisions about products, stock and margin.
I bring practical senior support to business owners and retail teams who want to buy with confidence, manage stock more effectively and make margin a priority. Together, we turn your numbers and ideas into a plan you can act on.
Let’s talk about your business ↗Your next move starts here
Let’s put a plan
behind your business.
Tell me what you’re working on and where you need support. We can arrange an introductory conversation by email.
Amanda Morton · The Buy Plan
UK-based · Supporting retailers and brands nationwide